What an Organization Does…

Activities are what occurs in an organization while implementing their business model

The idea of Activities closely aligned with Business Value streams activity elements. Value streams depict the collection of value-adding activities that create an overall result for a customer, stakeholder, or end-user. The Lean definition maps the actions that move information and material on order to analysis and optimize flows.

Activities are a conceptual model of the relationships and interactions of business Tools, Flows, and Teams that occur in an organization during implementation of their business model to create value.

I choose to define a model of the three business entities of tools, flows and teams. The model deficit the relationship of team stakeholder acting in activity flows, the information exchange between activity flows and supporting tools, and use of tools by stakeholder team member.

Value stream activities produced outputs and outcomes that support the objectives of Value Chain components. Value chains in turn exist to strategically deliver value to customers and internally.

Value Chains and Streams are models that abstract workflows or Jobs-to-be-done. The DPM framework makes it simple and easy to capture existing documented or undocumented activity flows.

DPM’s are semantic models of What organization do in support of the Why they do it.

Below are examples of written materials on WHY and WHAT… and the next step of HOW an organization does things.


Articles and Posts


The Why, What, and How of Sales Enablement via Maturity Model Assessment

We have assembled the sales enablement maturity model, checklists and assessment service to help organizations of every size and stage to identify their continuous improvement Next Practices

Published on Nov 2, 2018

An Oldy but Goody, But Now with Augmented Reality

Eight years ago I prepared a multi-channel cross-media demo and presentation that still has a lot of relevance today. It turns out that Augmented Reality (AR) on mobile devices is a new and enticing way to present and experience that same content!

Published Jul 8, 2018

What about Juan? What do we really understand about him?

Data representation using JSON vs XML , is there a difference? Yes!

Why have an extra step if your use case for customer information is Web Apps, Cloud Analytics, Marketing Stacks, REST API’s, Customer Data Platform, Big Data, AI, etc?

Published Sep 11, 2018

Why What and How In Action

Here are two real-life scenarios that show how to surface Why are we trying to do this; What do we do to achieve this; How do we do this with repeatable success?

Published on Jun 18, 2018


Building Digital Product Masters to Prevail in the Age of Accelerations

Straight talk on an essential element in your risk mitigation and your organizations’ success in a 3 part series

Published on Mar 2, 2018

Words. Sheesh. Can’t we all just get along?

If you have been around or followed me long enough you have heard me say… “I hate words. They do NOT actually convey any (consistent) meaning”. That followed up with… “Words are SO important, use them wisely”.

Published on Jul 13, 2018

System-Design-Network Thinking…

Overlapping and disparate domains have interrelated abstract concepts that hold extraordinary value. Linking and exploiting them can make the opaque transparent and enable enormous benefits.

Published on May 8, 2018

Semantic Data Master (SDM) — Next Gen MDM

Create and maintain an enterprise conceptual meta and data model; Capture semantic references in master data model with understanding of objects and relationships between objects, i.e. ”Things not Strings”; Simplify Data Architecture and reduce future technical debt.

Published on Feb 6, 2018


7 Factors Leading to Technical Debt and IT Do-Over Pitfalls

In a companion article (Avoiding IT Do Overs) my co-author Vic Gordon and I presented why it is important to avoid technical decisions, Type 1 decisions, that are costly to change.

Published on Dec 21, 2018

Avoiding IT do-over’s

Sooner or later most companies are faced with the IT task building a new system. What makes this task daunting are the operational consequences of not getting it right.

Published on Dec 26, 2018

Making AI a Centerpiece of your App — An AI Brief

Is AI hard to understand? Maybe. Can your application be readied to take advantage of AI? Absolutely.

Published on Feb 25, 2019